Professional Profile

GTM Strategy. Revenue Systems. Team Enablement.

I'm a translator who works at the intersection of product, marketing, and revenue — designing growth systems that turn strong products into predictable revenue, then coaching your team to own and run them without me.
My experience spans PLG and sales-assisted GTM models across SaaS, wellness, retail, automotive, hospitality, and regulated industries. What makes that range possible isn't versatility for its own sake — it's a consistent operating model: blueprint the full motion, align the teams that execute it, and instrument everything so the system compounds over time.
I'm most useful at the moments where product and market need to click. A launch that needs a defensible narrative. An adoption curve that needs a growth loop. A GTM motion that needs someone to hold it accountable across product, engineering, and revenue simultaneously — and then hand it off clean.
What stays constant: take the right product to the right audience, in the right sequence, with the right message. Build the system so your team owns it. Measure everything so it gets smarter after I'm gone.